Saturday, March 06, 2004

Get the visitor
Right now I am competiting for Nigritude Ultramarine.This part is often given more important, which does no good unless it has the ability to convert. The things to remember during this phase of writing,
• Understand the key phrases (or the target phrases)
• Key phrases should occur at least four times in the body text. The count can go up to 13% of the total text
• Key phrases should appear at the starting of the paragraph (one or two times)
• Stemming should be stressed upon; it is the ability for a search to include the "stem" of words. For example, stemming allows a user to enter "swimming" and get back results also for the stem word "swim." A function of some search engines and directories which allows results to be returned from some or all keywords based on the same stem as the keyword entered as a search term. For example, when stemming is switched on, a search for the word dance will return matches for any word whose stem is danc-, matching the keywords dance, dancer and dancing.
• The content should be around 250- 300 words for optimal results.
• Use Synonyms at regular intervals, to get the synonyms Google Search can be used. For example type “~Debt Consolidation -Debt Consolidation” to get the synonyms for “debt consolidation”
• Keep at least two heading, this will help in SEO, as the web designer can convert those headings to h1, h2 or h3.

Convert the visitor
First off, be sure to think of your product from the searcher's perspective. Write-up should go with what searchers are searching for. Always remember to write for the users, meaning use grammatically correct key phrases and correct spellings. Yes, even though people are searching for dets, if you spell debts like that you'll look like an dets. It's all about your professional look and feel, as well as the marketing message and conversion flow. Some more tricks,
• When person searches for “debt management”, he/she will be looking for the word “debt management”, make sure to put the sales text near the key phrases.
• Visitor looks from top to bottom and left to right, so keep the rhythm.

However, be sure that you never sacrifice your marketing message for conversion and flow. Always keep in mind the target but do not push it into the throat.
Keep the content light and simple but professional.

Steps to follow

Higher rankings and increased conversions should go hand in hand.

1. Understand the goal, the concept, the customer’s mind, and the company’s strategies.
2. Pick the right key phrases (2-3 per page).
3. Look at the design of the webpage; you should take customers to the destination (Signup as customer) step by step, keep marketing buzz words near the key phrases.
4. Write the content without any grammatical mistakes.

Always keep the customer in mind and rest can be manipulated.

The years teach much which the days never knew. Experience is one thing you can't get for nothing. Read the related sites and analyze the want and need of a customer. I knew a coach needn’t be a good player, so dare to write these few observations for newbie players.

Friday, March 05, 2004

Introduction (SEO Content Writing)

In this current era of cut throat competition, content writing is no longer limited to direct customers. The complexities involved in SEO content writing is comparatively much more than normal writing.

SEO or Search Engine Optimization content writing is considered as the food for Search engine Spiders. Website content writing that acts as an informer and entices your visitors while Search engine writing increases your traffic and sales.

Keeping it short, the writing has two parts which go hand in hand,
• Get the visitor
• Convert the visitor

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